Privacy | FreeTreats


1. Marketing and Relationship Management. is run by an online marketing company from the UK called Leads By Example Ltd.

By “opted-in”, we mean an address someone has used online or on paper to sign up for a variety of different products (a newsletter, product information, purchase etc) and ticked a box confirming that their contact information may be passed on to third party marketing companies. is an example of this sort of site – in order to enter the competition you are required to provide a valid email address and accept email-marketing communications. You are under no obligation to act on any of these advertisements if you deem them inappropriate or irrelevant, and may unsubscribe at any time (although by doing so you also forfeit your entrance in to all future giveaway draws).

Each day that you check the site and re-submit your email address to see if you have won will be recorded and considered a new opt in for your address.

The main purposes to which your data is used outside of the FreeTreats Daily Prize Draws is to allow Leads By Example Ltd to provide you with information about goods and services which we think may be of interest to you and/or to maintain any existing relationship those companies and brands may have with you. Such information may be provided by marketing communications or advertising which is tailored to your interests.  Your data may also be used in the way described below. Be assured that we use your data in accordance with the Data Protection Act 1998 and other applicable law relating to privacy.

The marketing communications may be through any/all of the following channels:


– Email marketing
– Online Digital / Social Media Advertising

Our marketing communications and adverts to you will fall into the following categories:

Sector Description and examples
  • Online retail
  • General stores
  • Automotive (including dealerships, insurance, finance and accessories)
  • Property
  • Home furnishings
  • Home improvement
  • Fashion and clothing
  • FMCG and Pharmaceutical
  • IT and home computing
  • Telecoms and utilities
  • Pensions
  • Loans, credit cards and mortgages
  • Investments & savings
  • Mortgages & remortgages
  • Home
  • Car
  • Travel
  • Pet
  • Personal
  • Health
  • Gadget
  • Other insurances
  • Holidays
  • Hotel
  • Airlines
  • Travel booking
  • Resorts
  • Tour operators
  • Cruises
  • Trains
  • Car rental
  • Currency exchange
  • Health & Well-being
  • Call Centre
  • Fitness
  • Charities
  • Media & publishing companies
  • Leisure
  • Gaming / Gambling
  • Legal Services
  • Educational institutions
  • Government
  • Market research
Claims Management Services
  • Personal Injury Claims
  • Financial products/services Claims such as
  • Credit / bank card charges
  • Unenforceable consumer credit agreements
  • Mis-sold PPI
  • Mis-sold mortgages
  • Mis-sold investments
  • SERPS / Mis-sold pensions
  • Flight delays/cancellations
  • Loss of private property


By ticking the box to accept this Privacy Policy and the Terms & Conditions during the sign up process, you give your consent for Leads By Example Ltd to contact you by the channels listed above. 

By continuing to sign up you have consented to information being collected from your device by cookies or other similar technologies, for the purposes described in this Privacy Policy, including the display of targeted advertising based on the information provided.

2. We take your privacy very seriously.

We are 100% committed and determined to protect your privacy. We will never share the information you give without your prior consent, which is given by entering the competition or interacting with our Social Media (including but not limited to Facebook, Twitter and Instagram). We maintain the very highest levels of data protection and security with the storage and transfer of your data and will never pass on your contact details to any other companies for their own email marketing purposes. Your details may be used for targeted display advertising. Leads By Example Ltd is registered with the Information Commissioners Office (ICO) to ensure that we maintain the highest levels of security and control over your data.

ICO registration number A8296243.

For further information, please email us at or write to us at the following address:

Leads By Example Ltd, Cygnet House, Exchange Road, Lincoln. LN6 3JZ

Please note that personal information may be transferred, accessed and stored globally as necessary for the uses and disclosures stated above in accordance with this policy.

Leads By Example Ltd adheres to the underlying European privacy principles of the US-EU and US- Swiss Safe Harbor programs for personal information received from the EU and Switzerland.

All third party users of your data are required to adopt and implement best practice security measures to prevent the loss of or unauthorised access to your personal information.

3. General Disclosure.

We will hold any and all information that you supply to us via the sign-up form on our database until such time as you ask us to suppress your information. Once you have accepted the Terms & Conditions, this Privacy Policy and submitted your details to the competition, you consent to Leads By Example Ltd being able to send you communications via the above mentioned channels forever until such time as you exercise your right to unsubscribe from the competition and subsequent marketing campaigns. For more details on the unsubscribe process, please see section five.

FreeTreats provides prizes free of charge to our randomly selected Daily Draw winners. These prizes are paid for via income generated from advertising to you and your personal data. On-site adverts, adverts within newsletter emails and direct advertising (SMS, email, postal etc) all generate the income. Without this there would be no prizes and thus no FreeTreats. We are a profitable organisation and not a charity, so the hope is to generate more income than is needed to simply pay for the running of the competition, so as to allow us to expand the competition in the future.

Please be aware that in the unlikely event of Leads By Example Ltd or the brand being acquired or merged with another entity, your personal information may be one of the transferred assets. If we choose to sell or transfer our assets, we may choose to retain a copy of your information post sale/merger.

You have certain rights in respect of your personal data including the right to request that we correct, block or delete personal data that we hold about you. Please use the CONTACT US page, email us at or write to us at the following address:

Leads By Example Ltd,
Cygnet House,
Exchange Road,

4. How We Use Your Data

Further to the details above, any and every piece of information that you supply to us will be protected by the Data Protection Act 1998, along with any and all other relevant ICO regulations. FreeTreats will send a Daily Draw Reminder email (including adverts) and occasional marketing emails. Leads By Example Ltd will send you email offers on a more frequent basis that you can choose to read or ignore at your own discretion.

The website also features targeted adverts, based on your internet browsing history.

By opting in to, you are giving us consent to use your basic information – such as names, postcode, photos or comments – for advertising/promotional purposes. This will be either on or our associated Facebook and Twitter accounts.

The information you give us may be combined with other information about you that is obtained from other sources. For example:

If your details are already held on our database, we might wish to append additional details (an e-mail address, telephone number, postcode, DOB etc) that we hold to your record.

If you have given any third parties permission to share your information, or if you sign in through a social medium, those third parties may be able to find and use information about you so that, in order to speed up the registration process or offer you tailored advertising, you don’t have to provide the information directly to us. The information we obtain will be used in accordance with the other parts of this privacy policy.

Your data may also be used for analysis purposes or to build data products.  In this case, the information is aggregated and wherever possible anonymised in line with the Information Commissioner’s code of practice. Again, these products are of a marketing nature.

5. Opting Out

You have certain rights in respect of your personal data including the right to request that we stop using your information for direct marketing purposes.

Once you have signed up to and thus given your consent you are automatically enrolled in all current and future FreeTreats Daily Draws, along with Leads By Example Ltd marketing activity, along with the daily FreeTreats reminder email.

You can opt out of any/all of the Daily Draws by visiting THIS PAGE. Each Daily Draw Reminder email will feature an unsubscribe link which can be used to remove yourself from future reminder emails.

We’ll stop emailing you as soon as you ask us to – every email we send you will include an “Unsubscribe” button. When you press this it starts the process of suppressing your email address from our sending systems – please allow up to 2 business days for the propagation of this system throughout our sending process.

You can configure your advertising preferences on social media such as Facebook, Twitter, Instagram or Pinterest by accessing your settings or preference options on the relevant platform.

If you no longer want to receive personalised advertising on any website you visit, you can usually opt out directly through the privacy policy of the particular website you are accessing.   Please note that this will not block ads that are displayed on the websites you visit, it will simply stop you receiving advertising that has been tailored to your interests. This opt-out may rely on a cookie, so if you wipe all your cookies then that website will no longer know that you have opted out. The same applies if you use a different internet browser, or use a new computer to access the internet. You can also opt out of such advertising by visiting the IAB opt-out platform at  . Please note that this and other platforms allow you to opt out of interest-based advertising delivered by registered members.

Alternatively, you can use the CONTACT US page, email us at or write to us at the following address:

Leads By Example Ltd, Cygnet House, Exchange Road, Lincoln. LN6 3JZ

6. Complaints and Accessing your information

You have certain rights in respect of your personal data including the right to access to the personal data that we hold about you. Please use the details in the “Contact Us” section below to exercise this right;

If you wish to find out the information we hold about you, please send your written request with your full name and address to The Data Protection Officer, Leads By Example Ltd, Cygnet House, Exchange Road, Lincoln. LN6 3JZ Please also provide verification of your identity such as a copy of your passport or government photo ID. Alternatively, you can email with the subject line: Information Request. We will only accept Information Requests sent directly from the email address that we have on file for the relevant parties.

Please note that in certain circumstances we may withhold access to your information where we have the right to do so under applicable data protection laws.  We also reserve the right to charge an administration fee of up to £10 as detailed in the Data Protection Act.

If you feel that we have used your data inappropriately, please either write to us with the details of your grievance to The Data Protection Officer, Leads By Example Ltd, Cygnet House, Exchange Road, Lincoln. LN6 3JZ or email us the details of your complaint to with the subject line: Complaints Procedure.

As mentioned above, Leads By Example Ltd is registered with the ICO (registration number ICO A8296243). If you wish to escalate any data concerns then you are within your rights to do so.

If you consider the site to be misleading then you can also submit a complaint to the Advertising Standards Authority.

7. Legitimate Interests

Under the Data Protection Act, we are also permitted to share some information with third parties who use such data for non-marketing purposes (including credit and risk management, identification and fraud prevention, debt collection and returning assets to you).  This would include the data you provide to us today, at any time in the past and in the future.

8. Changes to our Privacy Policy

We reserve the right to keep our privacy policy under regular review and we will place any updates on this webpage. If you do not agree with or accept any of the points in this Privacy Policy or the Terms & Conditions then please do not submit any information to FreeTreats via the sign up form. Please check back here regularly to ensure that you are informed of any changes in our privacy policy.  If the Policy changes in the future, we will not use the personal information you have submitted to us under the Policy in a manner that is materially inconsistent with this Policy, without your prior consent.

This Privacy Policy was last updated on 20th June 2018

The follow options were removed from the optin 20/6/18

– Postal /Mailing Marketing
– Live Telemarketing
– SMS/MMS Mobile Message Marketing